Copy Brief

To request a Copywriter Service, fill in the Copy Brief

Each copywriter service requires an initial copy brief. After you submit your copy request, I will study it and will send you a quote for what you want.

Not all fields are obligatory, but the more information you provide the more spot on my quote will be. A copy brief is not a fixed and final channel of communication. Depending on the copy project, we will most probably have to exchange emails and voice calls.

Instructions: Fill in the boxes below. Use plain casual English, as if it were a friendly conversation. Take your time with it. Enjoy it!
My copy brief approach is flexible and suited to your needs, allowing you to conclude to you preferences regarding to you short-term and long-term goals.

The more detail you include, the more targeted the deliverable will be. The deliverable will be designed to address your key objectives as these were communicated to me. Further communication via email or voice call may be required for best results!

Note: I may request a Strategy Statement from you, if the project requires it.

COPY BRIEF

* Indicates required field

Name *

First

Last

Company *

Email *

Phone Number *

Deadline *

1. Copywriter Service *

1.1 What is the goal of the copy? *

2. How do you feel about the current copy you have, similar to your request? *

3. Tell me a bit about your type of business. *

3.1 What is your company all about? Why do you do what you do? *

4. Which product/service/offer do you want to communicate with this copy? What are the features? What are the unique selling points? *

4.1 Why should customers buy from you? *

5. Who is your audience and what is your history with them? *

6. List at least 2 direct competitors. What are their strengths and weaknesses compared to you? *

6.1 List your competitors' main products/services that directly compete with yours. What are their strengths and weaknesses compared to yours? *

7. What is the copy's conversion objective, if any? *

8. How will the deliverable's success be measured? *

9. Describe your brand's voice. Is there a different style you want for this copy? *

10. Are there any specific points, slogans keywords, expressions or angles you want to include in the copy? *

10.1 Is there anything you want to avoid saying in the copy? *

11. Are there any design limitations that affect the copy? *

12. Feel free to include any additional information that might help me create the best pssible deliverable. *

The key to writing good copy is solid two-way communication and understanding.

Note: I may request examples of similar work that your company has created, or copy from others that you'd like to use as examples. I may also require further information from you and your team, depending on the project's demands.

I agree to receiving marketing and promotional materials *

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How's your copy? Let me help.

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Copy Brief

To request a Copywriter Service, fill in the Copy Brief

COPY BRIEF

The key to writing good copy is solid two-way communication and understanding.

How's your copy? Let me help.

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I occasionally send out exclusive useful information on copywriting and content marketing. Subscribe to my newsletter!
I promise not to flood your inbox...