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Copywriter's Blog

Remote working – the fast-becoming new norm.

4/6/2020

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As a copywriter, I've always taken measures to secure my workstations, since I tend to move a lot to see various clients on their premises, or simply moving my own workstation. However, most professionals and their organizations are not accustomed to remote working and the extra sensitivity it requires with regards to cybersecurity.

The lockdown measures against the spread of coronavirus (COVID-19) have already made their mark on our way of life and business. Studies show that remote working is here to stay. What began as a temporary measure to reduce coronavirus (COVID-19) transmission rates has now become a long-term strategy for many organizations, including Apple, Microsoft, Facebook, Twitter and other corporate giants.

Upper management is realizing that, in many cases, productivity has increased with remote workstations. Moreover, corporations can abundantly demonstrate corporate social responsibility by reducing employee carbon footprints through reduced commuting. What’s more is that rent costs can go down, if most workstations can be accommodated in employees’ homes.

The fear of a global pandemic has been imprinted in our collective psyche. Seeing how easy it is for a large company to close down from one day to the next resulting from a single infection, remote working will always be the dominant strategy from now on, where possible.

However, there are inherent risks in workstations being positioned well beyond organizational cyber defense perimeters. This rapidly expanding cyber-threat landscape with its widened cyberattack surfaces brings novel threats and vulnerabilities that more organizations are simply too inexperienced and unprepared to address.

To safeguard against the possibility of disastrous data breaches, organizations need to secure their remote workstations reliable VPN solutions, email encryption & security solutions, secure network infrastructure and top-of-the-range cybersecurity awareness and training for their staff to be equipped with the best security practices.

Is your organization prepared to address this new corporate world where remote workstations are placed well beyond the confines of organizational cyber defenses? Are you?
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What is leverage?

3/6/2020

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In finance, leverage is the ratio of credit to equity when making an investment. Leverage allows you to make large investments, even if your equity is relatively small.

Forex leverage means buying, with the help of credit, larger amounts of currency than your equity allows. This means that when you trade in forex using leverage, you can expect to make greater profits, or losses.

For example, if you buy a certain currency with 10:1 leverage, any profits or losses incurred by trading back the currency will be ten times more than your equity alone would have generated.

Like any credit-based investment, leverage elevates your financial risk, and in the case of forex, the risk from speculative trading. However, it can also drastically increase the potential profits.
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What is Forex?

3/6/2020

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Forex stands for “foreign exchange”, and it refers to the methodical trading of currencies with the aim of making profit by anticipating exchange rate fluctuations.
International transactions take place every second, 24/7. Since each country uses its own currency, foreign trade is conducted each time using a pre-agreed currency, depending on what the parties involved decide upon.
The values of currencies in relation to each other are subject to the ever-changing market forces of supply and demand, just like any other commodity. They are also affected by monetary policies and other geopolitical factors.
Therefore, since the variables affecting a currency’s value against another are constantly changing, we can observe continuous fluctuations in exchange rates. This means that the value of one currency against the other varies due to the shifting pressures of supply and demand (and other factors) for those currencies.
By exchanging currencies at the right time, you are able to take advantage of exchange rate fluctuations to end up with more money that you started with. In other words, by buying currency when its value is low, and selling it when its value is high, you end up making a profit.
For example, let’s say you have 100 US dollars (USD). We assume that right now, the USD/EUR exchange rate is 1 USD = 0.91 EUR. This means that if you use your dollars to buy euros, you’ll end up with 91 EUR, assuming there are no exchange costs and commissions involved. If the euro’s value against the dollar increases by 0.1, this means that the exchange rate will be 1 USD = 0.90 EUR, or the reverse, 1 EUR = 1.11 USD. If you sell your 91 euros for dollars using the new exchange rate, you’ll end up with 101.11 USD, which is 1.11 USD more than your initial amount of 100 USD. In other words, if the currency you hold on to increases in value in relation to another currency, you can make a profit if you exchange those currencies.
Like the stock and commodity markets, forex falls into the category of speculative trading for those who study market trends and can anticipate price fluctuations. Making large volumes of foreign exchange transactions with large amounts can end up generating high profits. This creates the need for centralized forex platforms to keep track of market prices as well as managing the performance of your trading portfolio.
Specialized forex trading platforms make it easy for you to monitor foreign exchange markets and make timely transactions at any given time. With insider news, educational material, market analyses and intuitive data analytics, they provide you with real-time visibility over what transpires in the foreign exchange market to help you make informed decisions and help you minimize your trading risk.
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