Branding is hard to quantify. But we need it.
It reinforces the perception people have of you, your business and why you do it.
it creates lasting impressions that generate leads or keep prospects in an orbit around you, like a prospect flywheel, until they are ready to see how you can help them with their success.
Branding solidifies this image. It might not get your direct sales, like marketing and business development, but it checks boxes in their minds: who is this business, do they tend to their image, have they invested in a reputation, will they work hard to maintain such a reputation?
Long story short, I was excited the other day be part of the branding efforts of the company for which I work as resident copywriter. Check us out on Instagram!