Copywriters never rest because writing (and doing anything creative, for that matter) is an ongoing process that constantly evolves and changes based on increasing societal complexity, trends, technology, knowledge, and who knows what else!
This is why I constantly invest in self-improvement and growth, devouring relevant books, mastering courses, consuming authoritative blogs, signing up to industry-leading newsletters, and so on. Developing my copy and marketing skillset is the most enjoyable part of my day, after client satisfaction, of course.
On that note, let me just announce that I have just completed HubSpot Academy's Content Marketing course. It is a course I recommend for any business owner, regardless of size, field, or how many years they are in the market. Content marketing is not only for marketers. It is for every one with a business or personal brand. Completing the course comes with a certification by HubSpot too!
The course covers the up-to-date fundamentals of the "rules" of content marketing and how it's done, complete with guidelines, tools and real-life practical examples to get you started no matter what your knowledge is on marketing. Even seasoned content marketers will find more that one points useful for them.
The Content Marketing course is free, but don't think for a second that its price represents its value. Aren't the best things in life free, after all? HubSpot is not in the business of selling courses. Actually, these courses are part of their content marketing to generate leads for their core business, proving their expertise in content marketing. Now that makes them experts in the subject, in my eyes!
Go ahead and visit HubSpot Academy and sign up. It's challenging, but it's professionally structured and presented in a friendly easy-to-follow manner that will get you there in no time!
Just a caveat, though: HubSpot’s Content Marketing course is not easy. You need to pay attention to each detail spoken by the instructors in the training videos. The exam has some trick questions that can confuse you if you’re not completely onboard with the respective subject.
in the end, you will enjoy the course and by the time you finish it you’ll be overloaded with ideas on how to apply what you’ve learned to your marketing strategy. Make sure to take notes on these ideas as they come. They will be numerous!