Sales Funnels Convert Into Leads And Sales
It's hard acquiring leads and securing sales.
Wouldn't it be convenient if, with a simple automated process, you could get prospects or even sell directly without having to waste time on each one?
With a sales funnel, you literally automate the sales process.
Here's how it works:
No time-wasting salesmanship, no inefficient and intrusive sales endeavors.
The key is CONCISE writing that will engage readers in 8 seconds or less, as internet browsing attention spans tend to shrink.
It all starts with the first part of the sales funnel, the sales email or letter.
They say that first impressions are the most important.
In direct marketing, a sales letter is a sales pitch in writing. Imagine the work done by a thousand sales professionals all poured into a single email marketing campaign.
Whether you want a simple informative email about your services, or a full-blown sales funnel with a catchy letter, landing page and call to action, I've got you covered.
Are your sales letters or sales emails left unanswered? What can you do better to increase the percentage of positive responses?
People's email inboxes are flooded, and attention spans are becoming narrower. Sales professionals admit that accurately communicating their message in the short time prospects give them is a monumental challenge. Oftentimes, despite how hard you work, sales emails go unread and sales pitches fall on deaf ears, leaving you with nothing but frustration.
So, for a sales letter to grab your readers' attention and create intrigue, you need lased-focused captivating wording that hooks your specific audience from the very first words of the title.
What if there was a way to trigger interest in your prospects right off the bat with just a sentence or two?
Sales emails are some of the hardest copywriter services because every single character and each millisecond spent reading count.
Especially in B2B sales, sales copy is still (in 2019) one of the most in-demand services. Top sales professionals understand that swiftly captivating prospects with the written word is one of the most powerful ways or creating lasting leads that convert to sales sooner or later. The trick is to identify the audience, find their buttons and push them gently with sniper-like precision and grace.
Expert sales copy is an investment that drastically helps yield increased lead generation and conversions. Boost your chances of captivating your prospects' attention and gain their trust by using those words that speak to their hearts.
As a copywriter who has written sales letters and sales emails together with compiling sales scripts and sales correspondence, I have helped my clients gain valuable leads that convert to 6-figure contracts.
Your first impression is the most important one. Make it a good one with sales letter copywriter services.
What is a Sales Letter or Sales Email?
A sales letter or sales email is a condensed presentation of your product or service that usually goes to a number of relative prospects. It is an extremely powerful method of lead generation and sales closing (especially in B2B markets), if done correctly. What is challenging about this business development method is that these days professionals receive a slew of emails, advertisements, cold calls and attention-demanding things that have made us all weary and skeptical, not to mention they have shortened our attention spans. A modern sales letter must be short and sweet and use precise wording that speaks to the heart of your specific audience. Hard choices must be made in the creation of a sales letter, especially when deciding which features of your product or service NOT to list in favor of lightning-fast impact creation before attention is lost. A professionally written sales letter aims to hook readers right from the get-go before interest fades in 8 seconds or less.
The aim of a sales letter or sales email is a "call to action" through which the reader clicks on a link or fills in a submission form, this way turning them into a solid lead that can be converted to a closed sale and satisfied customer.
If the purpose of the sales email/letter or ad is to capture the attention of the reader, a landing page's aim is to further intrigue them into WANTING what you offer.
The landing page is a dedicated web page on your domain that further delves into your offer in the context of the specific demographic you are targeting.
The goal is to guide them through how buying from you will benefit them.
Remember, accurate research on your target audience is key every time you structure a sales funnel, or any other marketing campaign, for that matter.
If the writing is convincing enough, readers will scroll down your landing page where they will have enough opportunities to act.
"Action" is either submitting their contact information for your sales team to contact them (in the case of B2B markets) or make an online purchase (mostly in B2C markets).
Sales funnels are not always linear.
Sometimes you need to nurture your leads with the right correspondence (not to mention content marketing) until they are ready to buy from you.
Copywriters are often asked to deliver sales correspondence emails on an ad hoc basis, in which a single email response needs to be written at a specific point of an ongoing communication with a prospect, customer, supplier or partner.
Every email you send is part of your broader negotiating strategy, and it needs to be firm while remaining flexible, confident but also considerate.
Contact me if you need to communicate a particular message to a specific recipient. I have helped businesses manage their reputations, form partnerships and establish lasting customer relationships by understanding their audience and communicating the a strong mutually beneficial message.
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