A White Paper on Your Specialty: Your Own Authoritative Resource
Get a copywriter to put together a white paper for your marketing strategy, expanding on a subject in which you are an expert.
A white paper is an authoritative document offering valuable information on a specific industry field. Businesses offer white papers freely (usually) on their websites, or in exchange for the reader's contact information.
Especially in B2B environments, frequent creation and dissemination of white papers is an extremely useful tool in making your brand stand out and remain relevant. These resources serve as a constant reminder to your prospects that you are there, and that you are a thought leader in your industry, big enough to share informative material its community.
Benefits of white papers:
Get your own series of white papers by outsourcing the work to a copywriter. You have the data, I have the independent viewpoint and the expertise to put it all together.
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Proofreading / Editing